An Intricate Look At Our Sarasota Pay Per Click Marketing Services
Despite the fact that Sarasota businesses are thriving, there is always room to grow. Much of this growth opportunity is generated by the actively advertising company and by hiring the services of Sarasota SEO, its product or both and thus getting the word out to the market as much as possible. In this regard, businesses looking to grow should pull all stops to ensure that their companies are attracting new customers while also ensuring that they retain their existing clients and customers through robust and efficient marketing.
Understanding Pay Per Click Marketing
Enter pay per click (PPC). PPC is a form of digital marketing involving placing ads on popular online platforms such as search engines and favorite social media sites to improve the visibility of the ads and by extension the visibility of business websites. As such, small and big businesses attain a level of clarity that would otherwise be daunting to achieve, if not impossible. Importantly, marketers only pay whenever the ad is clicked. The marketer (in this case businesses enterprises or other organization in Sarasota) pay a small fee to the platform company, hence the term pay per click.
This marketing strategy has been quite accessible and useful for businesses across the nation since Google popularized it in the early 2000s. It provides marketers with instant traffic, bypassing the treacherous journey of attracting traffic through organic means. And even when a website has a high ranking on search engines and a visible social media presence, the PPC helps to boost traffic substantially. Importantly, PPC allows users to bring their message to an audience that is actively seeking their products and or services, thus targeting the right market.
There are other benefits to using this kind of marketing service. Nonetheless, the consensus among marketers is that PPC is a compelling marketing strategy that can help small and big business thrive and grow. However, this is only true when the PPC campaign is done right and when the driver uses the right platform. PPC campaigns are a tad difficult to maters, and even you master how to go about it, they can be time-consuming.
It is for these reasons that Sarasota businesses looking to make use of PPC marketing strategy should opt for professional PPC services. These services not only help companies to negate making costly mistakes but also improve the effectiveness and efficiency of every PPC campaign. Importantly, through professional PPC services, businesses can conduct PPC campaigns on multiple online platforms, with extreme ease. For instance, with the help of a professional internet marketing firm, companies can run:
Google AdWords Google accounts for more than 63% of all searches conducted using desktops in the US. On the mobile front, Google leads other search engines by catering for more than 93% of all mobile searches. As such, there is a vast potential for Sarasota business to take advantage of by using AdWords. With such a massive traffic, and AdWords ever improving targeting capabilities, enterprises have an opportunity to market to their customers in a cost-effective yet highly efficient manner on Google. Additionally, AdWords Keyword planner enables businesses to conduct keyword research and testing something that is crucial to every PPC campaigns.
Bing Advertising Bing handles more than 22% of all searches in the United States. It, therefore, goes without saying that there is a vast PPC opportunity for the savvy businesses that opt to add Bing Advertising on their PPC strategy. Importantly, Bing has been growing regarding users in the past three years, further improving the marketing potential.
Facebook Ads Facebook substantial active user-base, not only in the US but around the world makes it one of the best PPC platforms to use. Statistics indicate that there are over 236 million active Facebook users in the U.S and Canada, meaning there is a tremendous potential to gain traffic from Facebook's PPC ads. Importantly, the ads are usually plastered on user's News Feed sidebar, which means that they are always visible, improving the chances of conversion.
Our Pay Per Click Professional Services
With the intent being to provide our clients with a highly efficient PPC marketing strategy that is effective regarding ROI, each of the PPC services entails elements of:
#1. Keyword Research/Discovery & Selection- At the heart of any successful PPC campaign is the use of the right keywords. With this in mind, businesses should continuously grow and refine their keywords taking advantage of any long-tail low-cost keywords that are relevant and effective at adding traffic to the website. With this in mind, we craft and personalize our PPC keyword service to be consistent, exhaustive, and always expansive.
#2. Ad Copy Creation -Finding the right keywords is not enough. The ad should also have highly efficient and captivating ad copy. The purpose of engaging in any PPC is drive traffic to your website for conversion. In this regard, our ad copy service ensures that after seeing your ad, searchers click it.
#3. Landing Page Optimization - After getting Sarasota searchers to click your ad, it essential to ensure that the landing page attached to the announcement is optimized for conversion. Conversion may involve getting them to buy a product or service or even just give an email. Whatever the case, this service is designed to help you meet your needs.
#4. Submitting Ads - This bit involves presenting the ads by cost per click (CPC) bidding on the keywords of interest. Importantly, this step is taken keeping in mind its influence on Ad Rank (in the case of a Google PPC campaign).
#5. Tracking Conversion Rates - This part of the service entails monitoring and monitoring the performance of the campaign with a keen interest in the conversion rates. For an advertiser to recoup the investment and profit from their efforts there should be a considerably high rate of conversions. The searcher should not only open the web page attached to the ad but also convert to paying customers or clients. At the very least, they should leave give an email to build your email list.
#6. PPC Campaign Strategy And Cost Monitoring And Management - This is closely related to tracking conversion rates. However, it is more concerned with the keeping tabs on the performance of the keywords. We continuously analyze the cost-benefits of every keyword in use, dropping any underperforming keywords. There is also an element of adding new keywords to increase the reach of the campaign. Other bits of this particular service include adding negative PPC keywords and splitting ads into smaller groups to improve the effectiveness of the campaign.
# 7. Reporting- The reporting bit is done to keep business owners abreast of what is happening in as far as a PPC campaign is concerned. This ensures that our clients have an intricate understanding of how efficient our service is.
#8. Competition Research - With ever increasing popularity of PPC marketing, competition is bound to be stiff for Sarasota businesses. As such, we provide completion research to get to grips with what your competitors are doing, and after that better them at their own game of implement a better strategy.
We also offer PPC Auditing services, whereby we work with businesses internal marketing teams to audit the PPC strategy and help guide them to a better and more efficient approach. The audit may be comprehensive, whereby we review the entire PPC campaign strategy or center on a specific part of the PPC strategy such as Keyword Research or Competitive Research.