If you have a business-related website, the PPC (Pay Per Click) offers have probably flooded your inbox for a while. And up until now, you haven't paid attention to them. As a startup, you are trying to cut expenses and make profitable investments. But something like PPC campaigns can't guarantee conversions, so why on earth should you be interested in them right now?
Even though a PPC campaign comes with risk, if you approach and execute it right, the odds are that you'll see results. More specifically, you'll see a return on your investment. But only if you know what you are doing, and where you are doing it.
But this is what this guide is about, getting you started with Pay Per Click Marketing in Naples Florida. By the end, you should have a better grasp of whether PPC is the best channel for your business.
What Is Pay Per Click Marketing?
To spare any possible confusion, Pay Per Click marketing is about getting in front of an audience, and only paying for the ad space when a user clicks on the ad.
Of course, many variables and dynamics go into this type of marketing. For example, you are up against software that helps users to block ads. And there is a severe case of banner blindness going around as well, making it more difficult to reach your audience.
But there are some significant elements involved as well, such as reaching the front page of organic search results. One specific search engine, Google, offers a PPC marketing service called Adwords. And if you play your cards right, you get to jump the cue and settle at the top of search results.
Now, if you know how powerful search engine optimization can be and why so many websites are fighting for high rankings, you'll know how beneficial this channel can be.
Where Can You Use It?
No, it's not just Google that offers an efficient PPC platform for your Naples Florida campaign. There are other places where you can try pay per click marketing, but you have to make sure to vet these sites.
Because as great as PPC marketing can be, it can quickly turn into a huge headache. And just like you find scams for everything, some websites and agencies will gladly steal your money without blinking.
With a platform like Google, you don't need to question their integrity or reach for that matter. You already know users trust this search engine and its reputation is constantly gaining more ground.
Where Should You Be Using It?
The first and obvious suggestion would be Google Adwords, but if you feel like testing other channels first, you should explore your options. Just make sure you get some honest opinions and reviews about an agency or website before putting down any money.
Should You Consider The Investment In The First Place?
Assuming you've realized what an incredible boost the right Pay Per Click marketing campaign in Naples Florida can do for your business, you might still be on the fence regarding making an official expense. Plus, it's a good sign if you are cautious about spending company money.
But when you look at the general results marketers are reporting, especially when they use Google Adwords, you find a little more comfort in investing. You should also take note that the competition on Adwords is fierce.
There's a reason why everyone is fighting for a top spot, and it's based on the organic traffic. If you haven't heard by now, organic traffic is the most valuable source you can tap into online. These users have a much better chance of clicking and converting compared to any other online traffic source.
Is PPC Enough Or Do You Need Something Extra?
The thing about PPC bidding is that you are creating a lead. And if you are going to pay to create a lead, you want that lead to convert into a profit. Otherwise, you are just spending money.
But you can extend your Naples Florida PPC marketing campaign to include a strong landing page, a funnel, and all the other elements that make PPC worthwhile in the first place.
Is It A Long-Term Solution?
Many websites don't really focus as much on SEO as they do on PPC marketing. In other words, they don't mind spending money to keep visibility high, seeing as it usually pays off.
However, some startup companies don't have the budget to maintain PPC marketing for long periods of time, which is why SEO should be considered as the long-term plan. When you use SEO and PPC in combination, you are combining two very powerful sources.
Using Professionals Vs. DIY
Now, for the big question, should you learn all the skills required for PPC marketing? Or do you call on the experience of a professional Naples Florida agency?
The truth is you can do it yourself. But if you are honest with yourself, at least take it all the way. Because learning the ropes won't just take time. It will require testing and research, especially the keywords you plan on using with your campaign. In fact, if you read this article again, you'll understand the amount of work that can go into a single and effective marketing strategy.
Do you have the time and patience to cross that bridge?