What to Look for in Delray Beach Reputation Management Services
Did you recently searched for your brand name on Google and plenty of negative results showed up? Admittedly, this can be a massive blow to your business. Online users tend to search for reviews before buying a product worth trying a service. If your company doesn't have the best reputation in your industry, then you cannot expect to gain a higher share of your target market.
Thankfully, you can use SEO Services Delray Beach and reputation management to improve the reputation of your brand. The problem, however, is that there are 20 of reputation management firms out there, making it difficult to choose which one to hire. To make this process easier, here are the steps you should follow to ensure you make the right decision.
1.) Look beyond the first page rankings.
If you are searching for an ORM firm in Delray Beach, there's a good chance that you will begin by using Google. After entering your keyword, you will see several companies ranking on the first page. However, you might also be tempted to click through on the ads that show up on top of the search listings.
Any keyword related to online reputation management is available for companies that offer this service. This is why many spend money on PPC ads just to show up for these keywords. But you should avoid basing your decision on rankings alone. Instead of looking at the what companies show up in the ads and on the first page of the search listings, try to visit their website in see what they have to offer.
Once you have gathered a list of ORM firms, try to look for more information about each company and its founder. If you see negative results showing up when searching for their brand name, then how can you trust them with managing your brand's reputation?
2.) Watch out for red flags.
One of the biggest things you need to watch out for is the absurd claims made by some companies. It is common to stumble upon an ORM firm that promises to fix your online reputation in under six months. How can they be so sure with their services? The short answer is that they are not sure at all. They only make such a guarantee in an attempt to earn your business.
You should also steer clear of any company who claims to own proprietary software that enables them to beat Google, as if by magic. Ask yourself when the last time you have seen spammy web pages scattered throughout the first page of a particular query was? Probably not recently, because Google has become so sophisticated today.
3.) Avoid black hat SEO strategies.
When vetting online reputation management companies, be sure to weed out those that rely on blackhat SEO tactics. The most popular of these strategies include keyword stuffing and link building. Don't be surprised if some companies brag about using these procedures to improve your online reputation in as little time as possible. While you might be able to rank new web pages quickly using blackhat SEO, you should understand that this can hurt you over the long run.
What you should look for is a company that works within Google's guidelines. Google's search algorithm now focuses on ranking valuable content. If the company only tells you about link building and other shady ranking strategies, then you better keep your money and find another company to work with.
4.) Choose a transparent company.
It is critical that you determine the exact strategies that will be used by the company. If the firm seems to beat around the bush or outright hides their plan, then you can bet that they rely on blackhat tactics.
You should also take the time to ask whether they outsource their content and where they publish new blog posts. There are plenty of ORM company said that do not have an in-house team of SEO professionals. They might be only hiring freelance writers to create content for your reputation management campaign. Also, they might just be using bookmarking submissions to build more backlinks. These are things that you do not want to be associated with your brand, as they can hurt your rankings over the long term.
5.) Look for case studies.
One of the best ways to determine whether a company knows what they're doing is when the present you with credible case studies. This is their way of proving their authority in the industry. Case studies give you the opportunity to tell the past results the company has provided to their clients. This is similar to looking at the portfolio of an interior designer before signing on the dotted line. You will want to see the person's previous works to make you feel more confident about your hiring decision.
Of course, you should do your due diligence when a company provides you with a case study. Try to contact the business included in the case study and ask for relevant questions regarding their experience with the company.
6.) Prioritize quality over quantity.
Many companies will try to impress you by showing a list of all websites or other online properties they have created for clients. However, you should look at quality instead of quantity. It is easy to create a ton of social features, but filling them with high-quality content is a whole different matter. Remember that Google wants to provide real value to their users. There is no use to building hundreds of links from low-quality websites. You will be much better of getting links from authoritative sources with high-quality content.
A good rule of thumb is to steer clear of any company that tries to lure you in by promising specific numbers. There is just no guarantee to achieving first page rankings within a set period. Any such claim should be taken as a sign of a company that doesn't have a good understanding of what Google wants to show in their search index. You should never feel impressed with a company that boasts of numbers. Instead, try to decipher the value behind those numbers as this is the only way to see whether they know their stuff.
7.) Evaluate the contract.
Once you have already chosen a Delray Beach reputation management company, make sure you evaluate all the details included in the contract before signing. You need to determine your unique requirements to ensure you are getting your money's worth. For instance, figure out whether you require the company to manage your online reputation for an extended period. This means shelling out money, usually on a monthly basis, but it can prove cost-effective if you lack time to do online reputation management yourself.
You must also determine what happens in case of the company fails to deliver on their promises. The last thing you want is to pay a group for doing absolutely nothing regarding boosting your reputation.
If you follow these tips, you should be better able to compare Delray Beach reputation management services. While there are countless service providers out there, you need to keep in mind that not all of them can meet your expectations. We doing your research, you can choose the right company that best fits your needs and budget. Make sure you do not base your decision on price alone. It is better to shell out a bit more money in exchange for improving your online reputation and driving more sales in the future.