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Email Marketing Tampa Florida

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Guide to Email Marketing Tampa Florida

email marketingEmail marketing has continued to be one of the most efficient forms of marketing. Many people have invested a lot in email marketing because it has a high return on investment. Many people have been able to increase their sales and grow their businesses using effective email marketing techniques. Many big companies are trying their best to get their customers emails because it gives them a chance to market other products they are offering. It is important to remember that you must be able to take the time to know how Email marketing is done, or you might end up seeing no results and your emails being flagged as spam.

Despite the fact that social media has continued to be an active form of marketing, email marketing remains the most efficient way to turn leads into paying customers. There are many reasons why you should consider making email marketing your number one priority in search engine optimization. Below are the top three reasons;

Email is the number one communication channel

91 percent of consumers check the email daily, and this cannot be said about other communication channels. This means you can quickly reach your prospective buyer without having to worry too much about your email not being seen.

You own your list

When you have a lot of fans on social media platforms, remember that you can lose all of them if your account is deleted or suspended at any time, without notice, for any reason. This will set you back because you will need to start all over again, and there is a chance you may never reach where you were once before. With email marketing, you have the list, and no one can take it from you. You will continue having you leads safely.

Email provides a better conversion

People who buy products that have been marketed to them through email tend to spend 138% more than those who receive them through other forms. Email marketing has a huge return on investment. If you think that social media converts better than email marketing, then you have to think again. The average order value of an email is thrice that of social media.

This makes email the best way to sell online.

How do you get started?

The first step you need to take is getting permission from your customers and prospects. Buying an email list can sometimes sound like a shortcut, but it is never recommended. It is also not a good idea to add emails from business cards you collected when you were networking or at a conference. Your emails will be spam and won't be able to help you. Always remember that people who don't opt-in for your email list are not the people you can expect to buy from you. You will be wasting your time and money sending them emails.

To get started, you need an opt-in for and an email marketing service. Choose the right plan, depending on the number of subscribers you have.

Growing your email list

Many people usually put an opt-in form on their website and then wait for people to sign up. This strategy doesn't work well. If you want to grow your email list, you have to attract people by giving them something. This is known as a lead magnet. A lead magnet is an opt-in bribe that you give away in exchange for an email address. This usually doesn't have to cost you a thing  most of them are digital materials such as PDFs, videos, MP3s, etc. You can give them anything you deem relevant, provided it can provide value for free. Some standard lead magnets used are eBook, free webinar, coupon, quiz or assessment, free quote or consultation, a cheat sheet of tips or resources, a white paper or case study, etc.

What makes a good lead magnet?

Quickly consumed  lead magnets will be useful if the audience uses them.
The action is driven as they need to provide a tool or useful information that the public can easily apply.
Creates noticeable improvement as if they service or product they got works well, people will most likely buy.
Relevant as the lead magnet you come up with must help them solve a problem.
Instant as people always yearn for instant gratification, this is your chance to give them that.

Creating an opt-in form that converts

The primary goal of the opt-in form is conveying the benefit of the lead magnet so that they can give you their email in exchange for the lead magnet. A good opt-in form must have an enticing headline that describes the benefit. The description should be clear, brief, and straight to the point. You should also use attractive visuals to make the subscriber want it more. The form should be simple, just ask for the first name and email address. Trying to get too much information will kill the conversions. The subscribe button should be compelling, use a contrasting color for it to pop out.

Email Segmentation

You will see many people telling you to come up with an email list, but very few tell you to proper segmentation is important. Email segmentation is the process of breaking the subscribers into smaller groups using a given criteria. This will help you send more relevant and personalized emails. Segmentation has been shown to increase open rate, decrease unsubscribe rates, and boost click rates.

Improving Email Open Rates

You won’t be able to reap the benefits of Email Marketing if your emails are not opened. How can you improve email open rates?

Avoid Spam Filters

When your emails are sent to the spam folder, your prospective customer won't be able to see it. Ensure that the subscribers have opted-in to receiving your emails. You should also avoid using too much sales language such as cash, clearance, buy, etc.

Remove inactive subscribers

You should make sure your email list doesn't go stale by emailing them on a consistent basis. There will be customers who have changed their email accounts or are no longer interested in what you are offering. A user who has not engaged in over six months or more should be removed. Before getting rid of them, try sending them the last email trying to re-engage them.

Perfect Your Timing

The time you send the email can have an effect in whether the user opens your email or not. You should be more careful when determining the right time to send emails. You will have to try out different times and find the best time to send the emails.

Make the subject line stand out

The subject line will be everything when it comes to open rates. It should stand out. You can use a fun, joking, or conversational tone.

Write great content every single time

You might be tempted to think that you have already won the battle because the subscriber has opened the email. The content of the email will also play a role. If they love the content you send, they will be more than willing to open it in the future because they will be curious to know what new thing you have in store for them.

Optimize for mobile

The number of people using their mobile to read their email has increased. Mobile has become an important thing to consider when setting up your campaign. The email you send should be mobile friendly. You also have to remember that subject lines would not be seen on mobile devices.

Make use of Email marketing tools
There are many email marketing tools out there, all you need to do is choose the right one and use them to make your work easier.

Email marketing is a great marketing tool you can use and expect great results within a short period.

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