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Orlando Florida Reputation Marketing – The Secret To Winning More Customers
Do you have a substantial presence in search engines but fail to attract a significant number of targeted customers? It can be confusing to identify the problem when you’re ranking well for your target keywords yet only a handful of prospects convert into paying customers. What’s stopping your audience from choosing your brand over the competition? It’s worth looking at your online reputation to determine whether it makes or breaks your business. For many companies in Orlando Florida, reputation marketing has become a must to win more customers.
What Is Reputation Marketing?
First, it’s important to have a thorough understanding of what online reputation is all about. When talking about online reputation, most businesses take a management approach only when a particular problem arises. For example, if you search your brand on Google and a negative review appears near the top of the search listings, then you try to manage your online reputation by pushing down that particular page’s placement. However, it’s important to learn that reputation management is far different from reputation marketing.
As a business owner, you should understand is that reputation marketing involves managing how your business or brand is perceived on the web while also leveraging your reputation to drive more customers. While word-of-mouth still proves the best form of marketing, you must take a more active role considering that brand reputation has become more tangible through review websites and services.
By using effective reputation marketing, you can influence how your target customers see your brand, convincing them to choose you over all other businesses in your niche. In most cases, this comes in the form of online reviews, social media marketing and search engine presence.
How The Process Starts
The process of improving the reputation of your brand isn’t as simple as you might think. It entails a thorough audit to identify problem areas which may be causing you to lose a lot of customers. A good way to start is to look up your brand name on Google and see what listings appear on the first page. Ideally, you want your website to show on top followed by your social properties. It also helps if reviews from the third party sites also appear for branded queries.
What’s important to remember here is that there are certain elements you can control and others you cannot. For instance, you have complete control over your website. This means you can do all the optimization enhancements to your site to improve its organic rankings. You can also add elements to your site that entice more clicks and conversions, such as a dedicated page for online testimonials.
The same applies to your social properties. You can also control what you are sharing your social media accounts. More importantly, you must not deviate from the primary purpose of these accounts, which is to socialize with your customers. By responding to customer feedback, you can increase engagement and improve how your audience evaluates your customer service.
Things get tricky when you start optimizing for customer reviews. It’s important that you encourage your clients to write a review about your business. In the real world, however, this proves tough. This is particularly true for third-party websites. You cannot ask them to take down any negative reviews about your business. For this reason, many Orlando Florida reputation marketing services are centered around pushing down the rankings of any web pages that talk about your business in a negative light.
Review Acquisition Strategy
Every business struggles with are getting positive online reviews. In a perfect world, you have engaged customers who will rave about your brand and recommended to other people without any encouragement on your part. In reality, even happy and satisfied customers won’t even think of leaving you a review.
What is the reason for this? A good way to find the answer is to ask your target customers themselves. In most cases, they will tell you that they simply didn’t think of writing a review. What you don’t want to hear is that they find the process too troublesome.
This is precisely the reason why you must set up a review acquisition strategy. This may sound fancy, but it only requires asking your customers to leave your business a review after using your product or service. Take note that you shouldn’t rely on fabricated reports in an attempt to gather as many positive testimonials about your business online. Online consumers are savvier than ever. They can tell the difference between a genuine review and one that is fake.
Instead, focus on building a more personal approach. A well-timed request can be all you need to get more reviews from real customers. Of course, this requires delivering a high-quality product or service in the first place. Otherwise, your clients won’t bother writing a review for your brand. In case they do, you can bet that it’s a negative one about your business.
The key is to be clear and concise with what you’re asking for. There is no reason to beat around the bush. Also, bear in mind that you should make it as simple as possible for your customers to finish the task. Just look at some of the biggest online marketplaces and how they make it easy for customers to leave reviews for the products they buy. That is exactly what you want for your business as well.
Leverage The Power Of Reviews
Time and again, researchers find that 90% of online consumers turn to reviews first before purchasing any product or service. It’s reasonable to expect that the most positive reviews your business has, the most confident your target customers feel about transacting with your business. This is very similar to getting recommendations from people you know and trust. So after successfully gathering reviews, it’s time to leverage their power to attract even more customers.
There are plenty of ways to utilize reviews for your lead generation strategy. If you’re a local business, then you can optimize your search listings through Google My Business and implement structured data markup to make sure that review snippets and ratings can be seen in the local “3-pack.” This is an excellent way to encourage more clicks from your target audience.
As mentioned earlier, you may also want to dedicate a particular page on your website for online testimonials. Also, you may want to include snippets of reviews beside your most important calls to action. According to studies, call to action buttons receives higher click through rates when a trigger accompanies them, which can be in the form of a customer review.
As for those negative reviews about your brand, it pays to out to rank them by making sure that all your online properties rank well for your brand name and targeted keywords. But the fact that you’re receiving negative reviews only means that you should address any problems with your product or service. Be sure to respond even to these are negative testimonials, particularly in social media. This is a great way of showing that you genuinely care about your customers and that you value their feedback so you can serve them even better.
All businesses will benefit from an Orlando Florida reputation marketing strategy. If you want to attract more targeted customers to your business, then this can be just what you need. Marketing your reputation instead of only managing it can be the difference between a satisfactory and unsuccessful lead generation plan.
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