SEO On-Page Optimization
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
Effective On Site optimization of your pages with the proper keywords, minimizing the amount of load time, serving up validated, semantic W3C code and an SEO friendly information architecture are all proven elements to increase rank.
SEO Off-Page Optimization
Off page optimizations consist entirely of link building strategies. Because it entails third parties, you will often be limited in how much control you can exert. However, knowing what the search engines are looking for can assist you to optimize those opportunities where you do have control.
Search engines evaluate pages that link to yours for relevance. Having a link from a page discussing widget training services will be more helpful to a widget storefront than a link from “Joe Bob’s Land of a Million Free Links”. In addition to relevance that search engines will appreciate, links from topically related sites can and will drive traffic to your site in their own right.
With Search Engine Optimization you don’t pay for each click to your Website. A first page ranking on a popular keyword term can provide significant Return on Investment (ROI). A long term approach is required for effectively optimizing your Website:
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